Facebook is a good platform for marketing your brand, product or services. It does have some good features like creating your own business page, like having Facebook posts and even promoting them via Facebook ads. But there are immense amounts of challenges while you do Facebook marketing especially when you want a sharper targeting in the corporate domain. Let’s look […]
Due to the Covid-19 pandemic situation, virtual customer engagement has gained immense popularity. Many industries are using virtual platforms to connect with new and existing customers to market their products and services and experiencing great conversions. Corporate brand activations, one of the key elements of marketing, which give companies an opportunity to demonstrate or highlight why their products or services […]
You read so much daily, but how much can you recollect later? Many types of research, cumulatively suggest that on average a person recollects no more than 50% of the information when they read something throughout the day. This number further dwindles down when it comes to online reading. With the advent of 4G and fast-moving technology, we are exposed […]
Do you know that there are several companies that are daily generating close to 1000s of high-quality leads from quizzes alone? As a new trend, companies have been able to sharpen their targeting and get convertible leads from quizzing, in a very cost-effective way. This is not us, but the data that we collected through market research that […]
Through a quiz, you get an opportunity to segregate customers into potential buyer profiles. This is mainly done on the basis of your data collection. For e.g. Let’s say there’s are a huge group of customers who mention that their favorite investment option is a Systematic Investment Plan (SIP), you can then put every customer who says “Systematic Investment […]
Storytelling has always been an integral part of branding and marketing. Marketers across the world vouch for the power of good brand storytelling with stories that are emotional, inspirational, and authentic in nature. Ideally, every business and product has a story that can be weaved from the process of its inception and when this story is easy to understand and […]
No.1 Who Wants To Be A Millionaire? Who doesn’t know “Who Wants to Be a Millionaire?” It’s the most famous international television quiz game show franchise of British origin. An amazing concept created by Steven Knight, Mike Whitehill, and David Briggs. It started a different quizzing trend by introducing a format, where you get rewarded with large cash prizes for […]
The recollection of important information is one of the most powerful skills you must have to progress in any sphere of life. quizzes are not about how much information you consume, but how much you can recollect at the right time. Professor Henry L. Roediger III, a renowned psychology expert mentions that it’s all about information retrieval and recollection that […]
There is no doubt that (KBC) Kaun Banega Crorepati is one of India’s most successful popular quiz shows. It is inspired by the famous television quiz game show named “Who Wants to Be a Millionaire?” – A franchise of British origin created by Steven Knight, Mike Whitehill and David Briggs. The quiz game show (KBC) Kaun Banega Crorepati started in […]
So when you talk to marketing managers about quizzing, there are the following responses one gets : (a) So you mean those Buzzfeed style quizzes? (b) There are many tools in the market like TypeForm, Survey Monkey, Tiny Interact to make quizzes – what’s difference? (c) I know how to make and set up the quiz, but how do I […]
