BrainBout – A great way to use Branded Quizzes to get premium leads

So when you talk to marketing managers about quizzing, there are the following responses one gets :

(a) So you mean those Buzzfeed style quizzes?

(b) There are many tools in the market like TypeForm, Survey Monkey, Tiny Interact to make quizzes  – what’s difference?

(c) I know how to make and set up the quiz, but how do I distribute it ?

Quizzing is not new. What is new is how it has been brought to life on Brain Bout. More on that later though..

 

First, let’s see why lead generation using quizzing comes out on the tops :

(a)   It helps you from ‘selling’ to ‘recommending’ – that’s what classic marketers have always told us, right? Of and of course, a subtle push.

Depending on the answers they provided on the quiz, you can strategically insert product recommendations for them to try out. Chances are, the products that you offered as recommendations may have just been the answers that they were also looking for. Besides, if the quiz takers haven’t heard of your products, you now have the chance to introduce it to them.

(b)  It helps you segment your audience – CRM segmentation is a hassle. You can pull in information about your audience, just like a survey, and act on that data to help you develop new marketing ideas and blog posts and content. It’s helpful to know what your audience likes because you can create products for them that they’ll be interested in.

(c ) You can also embed these quizzes on to your web assets – this means they stay longer. The longer they stay, and the more engaged they are, is better your advertising metrics.

 

 

Some examples of Branded Quizzes that we have done in the last three months

Basics of insurance quiz from Max Life Insurance

 

Safe traveling quiz from Mahindra holidays

 

So how are we executing it differently?

So here is our little secret :))

1.   What tends to work for brands and advertisers is tenured quiz contests : These would be say one week contests where there is a certain incentive to play and prizes for the winners. Also there is a leaderboard to get the adrenaline going.

 

2.   What about the audience – did you ask? We have solved that at Brain Bout . It is now a platform where more than 700 companies are already playing. Corporate employees come regularly to play the monthly quiz league based on their interests and daily news in a quiz fashion. We regularly try to get different audiences by doing special events – Example the Win the Future Quiz league or the upcoming Family League

 

 

 

3.   Before the campaign, our digital team discussed with the brand to get their current story telling gamified. So if it’s #Travel with Confidence from Mahindra Holidays or # Don’t be a Chaatu from Upgrad, getting the story told through a quizzing contest and making it an enjoyable experience – that’s a key skill we specialize in.