How Bajaj Allianz promoted Smart Protect life insurance plan on Brain Bout | Case Study

Brief Given

Bajaj Allianz Life is one of the leading private life insurance companies in India. The Company is a partnership between two powerful and successful entities in their own right – Bajaj Finserv Limited, one of India’s most diversified non-banking financial institutions, and Allianz SE, one of the world’s leading asset manager and insurer.

What is the difference between a term life plan and an insurance plan? Can you take cover for your full life? How does the return on premium option work? What should be your financial goals when you are buying Life insurance

To help corporate professionals answer these and other queries, Bajaj Allianz decided to do a tenured quiz contest with Brain Bout. One of the plans they wanted to focus on was the Smart Protect Term Life insurance plan.

 

 

Creative Route taken

Buying insurance is still a complex process for quite a few individuals. We thought the best way to spread awareness would be to do a one week quiz contest, which included questions on the basics of insurance and also the typical terms at one encounter while buying life insurance.

 

 

To help people who are very new to the topic,  Bajaj Allianz also made a video from one of the top advisors explaining the nitty gritties of choosing the right insurance policy. We got this video incorporated in the user journey through an email and also right before playing the quiz. A mailer was also sent to our database to get them to first watch the webinar video before playing the quiz.